Sports is all about stories.
A game is a small story.
There are stories within games. There are stories outside the game, before and after the game. Players have stories. Teams have stories.
We love stories. We see that in the increase in stories and content that exists outside a single game.
The reason we love stories is because that is how we are designed. It’s a part of us.
What’s the greatest story ever told? The story of Jesus in the Bible.
